X is replacing revenue sharing with a new original content rewards program

“X, a social media platform, is replacing its revenue-sharing program with a new original content rewards program. The new program will reward users who regularly post original content, such as writing, photos, or videos. To be eligible, users must be 18 or older, have a Premium subscription, and meet certain engagement requirements. Expert Analysis: This shift in focus towards original content could lead to a surge in high-quality, engaging content on the platform, potentially increasing user retention and driving revenue growth. However, it may also create new challenges for creators who struggle to produce original content, potentially exacerbating existing issues of content homogenization. Furthermore, the program's emphasis on engagement from a user's home region may raise concerns about regional bias and the potential for creators to manipulate their audience demographics.”