This new reveal suggests MacBook Ultra might cost more than we think

“The latest insider report from Omdia indicates that Apple will keep its current mini‑LED MacBook Pro lineup through 2028 while introducing a new OLED‑based MacBook Ultra that will likely carry a significant price premium. For U.S. consumers, this means a broader, more segmented MacBook ecosystem where the Ultra could start at roughly $3,000, pushing the Pro models to a $2,500 baseline. The move could tighten competition with other premium laptop makers, influence supply chain dynamics for OLED panels, and potentially raise the average revenue per unit for Apple in the U.S. market. Expert Analysis: By positioning the Ultra as a distinct high‑end tier, Apple may be betting on a premium pricing strategy that could squeeze margins for competitors while reinforcing its brand as the leader in cutting‑edge display technology. This could also drive demand for high‑resolution OLED panels, benefiting U.S. suppliers and boosting the domestic tech manufacturing sector.”