South Africa finish strongly to take 2-1 series lead against All Blacks

“The third Test of the ‘Greatest Rivalry’ series saw South Africa edge New Zealand 29‑24 in Soweto, securing a 2‑1 series lead. The win, driven by Jesse Kriel’s decisive try and a disciplined set‑piece attack, underscores South Africa’s resurgence on the world stage. For U.S. audiences, the match signals growing interest in international rugby, expanding viewership for streaming platforms and opening new sponsorship avenues for U.S. brands in global sports marketing. Expert Analysis: This victory could boost U.S. sports‑betting revenues as more fans tune into overseas competitions, while also encouraging U.S. apparel and equipment manufacturers to target the expanding rugby market.”