Six Sleeps Until iPhone 18 Pro: Here's What We Know - MacRumors

“Apple’s next flagship, the iPhone 18 Pro, is slated to launch in just six days, sparking excitement among U.S. consumers and analysts alike. Early leaks suggest a 6‑inch OLED display, a new A18 Bionic chip, and a 5‑G‑only design that could push the price to the $1,200‑$1,300 range—an increase that may tighten discretionary spending for many households. The timing also aligns with the U.S. holiday shopping season, potentially boosting Apple’s quarterly revenue but intensifying competition with Samsung’s Galaxy S‑series and Google’s Pixel lineup. Expert Analysis: Apple’s decision to raise the iPhone 18 Pro’s price reflects a strategic shift toward premium positioning, aiming to offset margin pressures from component shortages. If the higher price point is accepted, it could signal a broader trend of premiumization in the U.S. smartphone market, prompting competitors to innovate or adjust pricing to maintain market share.”