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“Samsung’s newest 55‑inch Frame TV has slashed its price to $897.99, a $402 discount that brings the model to its lowest point in the U.S. market. The TV’s design—featuring a matte, canvas‑like surface and built‑in motion sensors—allows it to double as a piece of wall art, automatically displaying curated artwork from Samsung’s Art Store when not in use. The 2026 iteration replaces the One Connect Box with integrated ports, simplifying setup for consumers. With a subscription to the Art Store costing $49 per month, buyers gain access to over 5,000 pieces from global galleries and independent artists, adding cultural value to the entertainment experience. The price cut positions Samsung competitively against rivals like LG’s Gallery series, potentially accelerating adoption of art‑centric smart TVs in U.S. households. Expert Analysis: This pricing strategy signals Samsung’s intent to capture a niche segment of design‑savvy consumers who prioritize aesthetic integration over raw performance. By lowering the entry barrier, Samsung may spur a broader shift toward lifestyle‑oriented home electronics, encouraging competitors to innovate beyond traditional display metrics.”
Samsung’s latest version of The Frame TV is $400 off. | Image: Samsung If you want a TV but prefer something that won’t clash with your room’s decor, Samsung’s The Frame is a standout option that’s designed to look like a piece of framed art instead of a black, monolithic rectangle mounted to your wall.
“You can buy the latest version of the 55-inch Samsung Frame TV on sale for around $897. 99 ($402 off) at Amazon, which marks a new low price. Larger sizes are on sale, too, including the new 98-inch model, which is down to $3,749.”
99 ($1,252 off). Samsung The Frame TV (2026) Where to Buy: $1097. 99 $897. 99 at Amazon (55-inch) The 2026 model is largely the same as its predecessor; The biggest hardware change is that this size of the TV features built-in ports instead of using Samsung’s One Connect Box.
Like previous models, it has a matte, canvas-like display that more closely resembles an actual painting better than a glossy TV screen. Its built-in motion sensor detects when someone enters the room and can automatically display artwork, even adjusting its brightness and colors based on ambient lighting.
It supports Samsung’s Art Store, which offers access to more than 5,000 works ranging from world-famous galleries to lesser known, independent artists. A full subscription costs $49. 99 annually, though you can also enjoy 30 new free, rotating artworks every month.
Samsung includes a wall mount and a black bezel in the box, with additional magnetic frame styles available separately to better match your space or taste. In terms of performance, the Frame prioritizes style over image quality, so it’s not necessarily the best choice for cinephiles who may be willing to pay more for a brighter picture, deeper blacks, and more lifelike colors.
Still it offers a refresh rate of up to 144Hz with variable refresh rate support for smoother gaming, along with HDR10 Plus and Dolby Atmos support for a more immersive audio/visual experience. Read our Samsung The Frame (2025) comparison.
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Originally reported by The Verge
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