Peacock is raising prices by up to $3

“Peacock is increasing the cost of all its streaming tiers, with the ad‑supported Select plan moving from $7.99 to $8.99 per month, the ad‑supported Premium plan from $10.99 to $12.99, and the ad‑free Premium Plus plan from $16.99 to $19.99. The hikes take effect on August 18 for new or returning subscribers and will appear on existing accounts after September 17. Peacock says the price adjustments fund new features such as vertical NBA streams, a Bravoverse clip feed, and mobile gaming, while keeping the service competitive in the U.S. market. Expert Analysis: The price rise puts additional pressure on cost‑conscious U.S. consumers already juggling multiple streaming subscriptions, potentially accelerating churn or prompting bundle negotiations with telecom partners. It also signals that Peacock is betting on premium‑content and ancillary features to justify higher fees, a strategy that could reshape pricing dynamics across the streaming wars.”