OpenAI says Apple Intelligence users showed little interest in ChatGPT integration

“OpenAI’s 2024 collaboration with Apple to embed ChatGPT into Apple Intelligence has proven to be a commercial disappointment, with the feature launching a month after integration and attracting far fewer users than anticipated. The partnership, which was expected to generate a "halo effect" and boost subscription revenue, was turned off by default on iPhones—a design decision that likely dampened consumer uptake. Legal battles have intensified, with SpaceXAI accusing Apple and OpenAI of collusion to stifle competition, while OpenAI counters that SpaceX’s IPO disclosures contradict those allegations. For the U.S. market, this scenario underscores the fragility of AI partnership models, the importance of user activation strategies, and the potential for antitrust scrutiny as major tech firms navigate shared AI ecosystems. Expert Analysis: The tepid response to ChatGPT within Apple Intelligence signals that even marquee brand associations cannot guarantee AI adoption without seamless user experience. This outcome may prompt U.S. regulators to reexamine how default settings and platform integration affect competition, potentially reshaping the competitive landscape for AI service providers in the coming years.”