No jeopardy but loads of fun - Champions League sets new goals record

“The Champions League has shattered its own scoring record, with 187 goals in 45 matches—an average of 4.16 per game—making it the highest goal‑per‑game rate in the competition’s history. The new 36‑team league phase, introduced in 2024‑25, has encouraged more open, attacking play, as teams no longer face the same elimination pressure early on. For U.S. audiences, the surge in high‑scoring matches boosts viewership potential for U.S. broadcasters, expands the market for soccer‑related merchandise, and could drive increased engagement in sports‑betting platforms that cover European football. Expert Analysis: This scoring boom signals a shift toward more entertainment‑centric football, which may prompt U.S. streaming services to negotiate larger rights deals and invest in soccer‑centric advertising to capture the growing American fan base.”