Meta’s stock rises as investors glimpse an opportunity that could dwarf the ad business

“Meta’s stock rose after a strong advertising quarter, but investors are now eyeing the company’s Muse personal assistant as a potential game‑changer. While ad revenue remains the core driver, Muse could open new high‑margin AI‑powered services that diversify Meta’s income streams. The move may prompt other US tech firms to broaden beyond advertising, influencing consumer data practices and market competition. Expert Analysis: By investing in Muse, Meta is betting on AI services to offset regulatory pressures on ad revenue, potentially reshaping the industry’s revenue models. If Muse gains traction, it could set a new benchmark for AI‑driven consumer platforms, compelling rivals to accelerate similar developments.”