Meta’s new Muse AI agent app overtakes ChatGPT as top iPhone app

“Meta’s newly launched Muse AI agent app has surged to the top of the U.S. App Store’s free iPhone chart, surpassing OpenAI’s ChatGPT. The app, which debuted earlier this month, leverages a conversational interface that gives the AI a distinct persona and visual character, making it feel more like a personal assistant than a generic chatbot. Within weeks of launch, Muse’s download volume has outpaced ChatGPT’s, indicating strong consumer appetite for more engaging, agentic AI experiences on mobile. The move also coincides with Apple’s recent unveiling of Siri AI, which now includes a dedicated chat app and deeper system‑level integration across iPhone, iPad, Mac, and Apple Watch. While OpenAI and Anthropic have pushed agentic tools through existing apps, Meta’s strategy of packaging the AI as a standalone, personified app may set a new standard for user engagement. Expert Analysis: This rapid ascent underscores a shift in consumer preference toward AI tools that blend personality with practical functionality, potentially prompting other developers to adopt similar persona‑driven designs. For the U.S. market, the trend could accelerate the adoption of AI‑powered productivity apps, driving competition and innovation in the app ecosystem.”