Meta’s Muse is outpacing ChatGPT’s early mobile launch

“Meta’s new AI app, Muse, has surpassed ChatGPT in the first 12 days of launch in the U.S. and Canada, with 1.8 million iOS downloads versus ChatGPT’s 1.3 million and 642,000 daily active users compared to ChatGPT’s 231,000. The app’s availability on both iOS and Android, combined with Meta’s cross‑promotion through Instagram, Facebook, and WhatsApp, has accelerated its adoption and positioned Muse as a potential top‑tier app for Meta in the U.S. market. The surge indicates a growing appetite for AI tools among U.S. consumers and could intensify competition for user attention and advertising dollars. Expert Analysis: Muse’s early traction demonstrates that a well‑executed cross‑platform launch coupled with deep ecosystem integration can outpace even established AI brands. This may prompt OpenAI and other rivals to rethink their mobile rollout strategies and invest more heavily in U.S. consumer engagement to maintain market share.”