Technology•9to5Mac

John Ternus is now Apple CEO, last-minute iPhone event rumors, Apple TV price increase

September 3, 2026•2 min read

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“Apple’s leadership transition to John Ternus, the company’s first non‑executive CEO, signals a shift toward a more collaborative governance model that could influence U.S. tech policy and investor sentiment. The announcement coincides with rumors of a late‑season iPhone event, potential health‑tracking upgrades for the Apple Watch Series 12, and a second price hike for Apple TV+ and Apple One subscriptions—moves that may affect consumer spending and subscription dynamics in the U.S. market. Expert Analysis: Ternus’s appointment may prompt Apple to accelerate its AI and health‑tech initiatives, positioning the company to capture growing U.S. demand for integrated wellness solutions while also navigating regulatory scrutiny over subscription bundling. If Apple tightens its subscription pricing, competitors could see a surge in market share, reshaping the U.S. streaming landscape over the next 12–18 months.”

Benjamin and Chance talk about John Ternus’s first week in the job as Apple CEO, and how much Tim Cook will still be involved. Also, it’s the last chance for iPhone event rumors, with details about some health updates for the Apple Watch Series 12 coming to the fore.

“And there was an Apple TV subscription price hike, for the second time in as many years. And in Happy Hour Plus, on the eve of iPhone 18 Pro, we reflect on our overall positive experiences using the iPhone Air for the entire year.”

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