HBO Max is putting on vertical shorts

Core Impact Points

• HBO Max Shorts will be a vertical video feed that showcases trailers, clips, and bonus content from the HBO Max library.
• The feed will be accessible from the bottom navigation menu and will be tailored to users based on their watch history.
• The feature will be tested first with select iOS users in the US before expanding to more markets and devices.
• HBO Max is using a mix of AI and human editors to select and verticalize content for the feed.
• The platform is also testing an experimental conversational search experience that allows users to search for content with natural language queries.
• The feature will expand to include sports content and will refine as users interact with it.