ChatGPT can now virtually try on clothes for you

“OpenAI’s latest ChatGPT update introduces a virtual try‑on feature and a favorites library that let users upload selfies or product images to see how clothes and accessories would look on them, all within the AI assistant’s shopping results. The move positions ChatGPT as a direct competitor to Google’s and Pinterest’s visual‑search tools, aiming to capture a share of the U.S. e‑commerce market where consumers increasingly rely on AI for style inspiration and purchase decisions. By integrating style‑based search and celebrity‑outfit matching, the platform could accelerate trend adoption and boost conversion rates for online retailers. Expert Analysis: This expansion into fashion tech signals a broader shift toward AI‑driven personalization in retail, potentially reshaping how U.S. consumers discover and purchase apparel while creating new revenue streams for brands that partner with AI platforms.”