ChatGPT can now help you virtually try on clothes

“OpenAI’s new virtual try‑on feature lets users upload selfies and full‑body photos to generate realistic images of themselves wearing clothing from product listings in ChatGPT. The tool, powered by the ChatGPT Images 2.5 model, is available wherever a clothing item appears in a chat and users can also save items to a personal library for later comparison. While mirroring Google’s 2025 Search try‑on capability, the feature expands OpenAI’s shopping ecosystem beyond its discontinued Instant Checkout, potentially driving higher conversion rates for U.S. e‑commerce brands that integrate with the platform. Uploaded images default to training use unless users opt out, raising privacy concerns for consumers. Expert Analysis: By embedding visual shopping directly into conversational AI, OpenAI could accelerate the shift toward AI‑driven retail, offering U.S. consumers a more immersive, time‑saving shopping experience while opening new revenue streams for brands that adopt the technology.”