Apple's iPhone 18 Release Schedule: What's Coming and When - MacRumors

“Apple is slated to unveil its iPhone 18 lineup in September 2024, following the company’s traditional fall launch cadence. The series will include the standard iPhone 18, the iPhone 18 Pro, and the iPhone 18 Pro Max, with the Pro models expected to debut a few weeks after the base model, potentially aligning with a “Pro‑Day” event. U.S. consumers can anticipate incremental upgrades such as a more efficient A‑chip, a periscope‑type telephoto lens on the Pro Max, and a refined design that reduces the notch. Pricing is projected to stay within the current $799‑$1,199 range, though supply chain constraints could affect availability during the holiday shopping season. Analysts expect the launch to boost Apple’s Q4 revenue, reinforcing its dominance in the premium smartphone market. Expert Analysis: The September rollout reinforces Apple’s strategy of spacing premium and standard models to maximize media coverage and upsell opportunities. If the Pro‑Day generates strong hype, it could drive higher average selling prices and offset any margin pressure from component cost increases, delivering a notable uplift to U.S. earnings.”