53-year-old lawn and garden giant faces Chapter 11, liquidation

“A 53-year-old lawn and garden giant is facing Chapter 11 bankruptcy and liquidation, despite a record-high $79.0 billion in total market spending in 2025. The industry's growth is attributed to increased spending per household, which reached a record $740. However, the number of households participating in gardening decreased by 4.5 million. Expert Analysis: This decline in participation may be a sign of shifting consumer priorities, with Americans potentially allocating more resources towards other leisure activities or focusing on more sustainable and low-maintenance gardening practices. The industry's reliance on lawn care, which grew by 26%, may also be a concern, as it contributes to environmental degradation and water waste. As the industry adapts to these changes, it will be crucial to prioritize eco-friendly and sustainable practices to maintain consumer trust and loyalty.”